You Have a Podcast, Now You Need to Add a Blog
So you just created a podcast and recorded your first episode. You're feeling good, right? You should be.
Taking that first step can be the most difficult. How many of our great ideas end right there in the idea stage? More than we can count.
But you have follow through now. Let's take advantage of that energy and hunger to add another piece to your content creation empire: a blog!
Blogging is far from a novel idea. I remember the first person I saw blogging. The year was 2004. Many people laughed at the idea of writing about your life. Who would care about that? Well, millions and millions of people apparently. Social media has proven those critics from 2004 to be idiots. Except that blogger. He had foresight, whether he knew it or not.
Anyways, back to why you need a blog 15 years after that guy was writing about his cup of coffee and morning commute. There are a bunch of reasons we could list, but the most important is it's an avenue to promote your podcast and expand your audience.
Here's how you do it.
Search Engine Optimization is no longer a perk to creating content. It has to be part of the process now. If you don't exist in a search database, do you actually exist?
Repurpose your podcast into a blog and you allow search engines like Google to index your article. That makes it easier to find your podcast when someone is looking for keywords that match your podcast or even just looking for the name of your podcast.
The goal is to make it as easy as possible for a listener to discover your work. If you don't publish anything outside of the audio file and description that uploads to a host site, then you'll have a very difficult time of standing out.
Promoting your podcast is vital. There's no one to grab a bullhorn and announce the latest addition to the Apple Podcasts library.
It's up to you to spread the word. One of the simplest ways to do that is through a blog.
By writing about your episode, sharing show notes, and giving your topic more context, you have a new marketing tool at your disposal. You can take the link to your blog and share it on Facebook, Twitter, LinkedIn, and other social media platforms. You can also text it to friends and let them know you have a new podcast out.
Sure, you could do this with a link directly to your podcast, but a blog provides more substance, gives your podcast more credibility, and looks professional.
Provide Listeners with Additional Resources
The third and final reason you should start that new blog to accompany your podcast is to provide more value to your listeners. You've probably heard them called show notes. (I just referenced that term two paragraphs ago so I know you have.)
Regardless of the subject you talk about, your podcast is going to reference recent news, a study you read, an old crime you're researching, a game you just watched, and on and on. You get the idea.
Your podcast doesn't exist in a bubble so share the articles, videos, stories that are important to you by adding them to a blog. Then you can tell listeners to visit your website/blog and read more about your subject. You've just created a great experience for the listener and kept them from wasting time searching for info on your topic.
You might also consider listing out the different conversations that happen in each episode of your podcast by adding timestamps. That'll make it easier for someone to find exactly what they're looking for and increases the likelihood they'll listen longer.
Hopefully, we've convinced you to keep building the momentum behind your podcast by supplementing it with some writing. It's something we advocate at Third Wheel Media and can even provide for clients that don't have the time to build out a website and blog.
If you'd like to learn more or find out how we can help your business, set up a quick call and we'll walk you through it.